Elevate Your Ride
Discover the best brands to take your performance to the next level.
Made in the good ol' USA
We are underpinned by quality craftsmanship and premium material selection. Uncompromising fit and finish standards support our lasting brand appreciation. We appreciate the beauty in creative and elegant solutions.
The Ride Ahead
We produce and sell tyres, tubulars and inner tubes for bicycles. With an annual production of over 7 million tyres, we are among the largest operators in the sector. As a Group, we are the owners of the "Vittoria" brand for road and mountain bike tires and we distribute third-party bicycle accessories worldwide.
Go with the flow. Let it Surprise you
The first metal cycling bottle with a flow-rate fit for astronauts.
(no really, our engineer worked for NASA)
Ambition in Motion
Forged in the fells and mountains of the English Lake District in 2003, we are an ambitious and innovative sports brand.
We strive to empower the world's physical and mental fitness through more fulfilling sporting experiences, with pioneering products and innovation that keep athletes within the flow.
Across our three categories of Run, Walk and Gym, we neither over or under engineer, in the belief that nature knows best. Our products and innovations are developed to enable 'the flow' - a state of mind and feeling sportspeople get when all distractions fall away, leaving nothing but the pure enjoyment of accomplishment. This allows runners, walkers, hikers and gym enthusiasts to go faster, or longer again. We make purposeful design decisions that strike a precise balance between the body and the environment to enable a more fulfilling sporting experience. Throughout our 20+ years, we've led the way and been rewarded with many prestigious awards. We continue to proudly call the Lake District our home, testing ground and design centre.
Scottish High Pivot Bliss!
- Virtually no pedal kickback whilst riding, delivering a more confidence inspiring ride
- A rearward axle path allows the bike to extend and manoeuvre around square-edge hits, therefore maintaining speed
- Geometry conservation under braking keeps you in the correct riding position, ideal for tackling the toughest of obstacles
High Performance energy in a Bottle
Ketones are a uniquely powerful macronutrient that can cross the blood-brain barrier and increase brain energy efficiency. With a daily dose of Ketone-IQ you'll notice a radical boost in focus, endurance, and performance.*